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Ім'я файлу: Английский Уч. пособие для уровня Pre-Int. ч.2.doc
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III. Find the words in the text which correspond to the following definitions or


  1. use v. 2. raise and improve 3. prize 4. smth. that is not or can’t be used anymore 5. cause the existence of smth. 6. row, line or series of things 7. major achievement 8. surroundings, conditions 9. keep safe from some threat 10. make longer, enlarge

IV. Render the article in English.

Minerva A.G.


Minerva A.G., based in Munich, Germany, is a chain store which sells a range of stylish, innovative products. Many of its products feature new technology, but the stores sell everything from furniture and fashionable clothes to kitchenware and household goods. It is well-known for its original designs and high quality. On the window of every store are the words Creativity, Imagination, Style, Novelty, Originality.
Customer Satisfaction Survey

Minerva A.G. sent questionnaires to all its customers. Here is an extract from the Marketing Department’s report.

Our customers say:

  1. Minerva A.G. has very few great new products for customers with busy lifestyle.

  2. The range of products is not as wide as it used to be.

  3. There are too many high-tech products. Customers want fewer products but more original ones.

  4. Most products are over 100 euros. Customers who are looking for gifts think they are too expensive.

  5. There are not enough special offers to encourage customers to spend more.

Need for new products

Chairperson Ulrika Nielsen and her directors have invited several foreign firms to present their new products to the Minerva A.G. board. All the companies are well-known for their innovation. The directors will choose the best and the most exciting products for Minerva A.G.’s stores.
Company A

Weight Monitor

Special features:

  • Measures how much body fat you have

  • An LCD display shows changes in your weight

  • Easy to read graphs and charts

  • Holds health and weight records for up to 5 years

  • Price: 45 euros

Company B

Virtual Passenger

Special features:

  • Chats, tells jokes, plays music, asks questions

  • Keeps you awake

  • Stops boredom

  • 20,000 word memory – knows your interests

  • Automatically opens windows

  • Alarm function if driver falls asleep

  • Ideal for sales reps

  • Price: 500 euros

Company C

Floating Globe

Special features:

  • Appears to float in the air because it is controlled by magnets

  • Rotates

  • Lights up

  • Many physical features are highlighted, for example, mountain ranges

  • Ideal for the home or office

  • Price: 220 euros


    1. Work in small groups. Choose one of the companies above and prepare a presentation on its product. Or, if you prefer, think of another product which the company is about to launch. Invent any information you wish.

    2. Present your products. Try to persuade the Minerva A.G. directors to buy large quantities. When you are not presenting, play the role of the Minerva A.G. directors and ask questions about the product.

    3. After all the presentations, discuss which product is the most exciting and innovative.



  1. abroad

  2. accept

  3. adapt

    • adaptability

  1. admire

  • admiration

  1. affection

  2. approach n, v

  3. arrange

  • arrangement

    1. attach

    2. aware

      • be aware of

      • awareness

    3. clarity

    4. communicate

  • communication

  • communicative

    1. confuse

    2. converse

      • conversation

    1. counterpart

    2. culture

  • cultural

    1. custom

    2. effort

      • make an effort

    1. empower

    2. environment

    3. etiquette

    4. exist

    5. explore

  • exploration

  • exploratory

    1. exuberant

    2. flexible

  • flexibility

    1. gesture

    2. get to the point

    1. greeting

    2. hazard

    3. host

    4. identity card

    5. involve

    6. keep eye contact

    7. lack

    8. minefield

    9. neighbour

    10. obey

    11. observe

    12. offense

      • offend

      • offensive

    13. on behalf of

    14. overseas

    15. pitfall

    16. polite

  • politeness

    1. punctual

  • punctuality

    1. put one’s point across

    2. rare

    3. recipient

    4. refuse

  • refusal

    1. register

  • registration

    1. reserved

    2. reward

    3. shake hands (with)

  • handshake

    1. schedule

    2. sign

  • signature

    1. speak one’s mind

    2. spontaneous

    3. subject matter

    4. socialize

    5. urgent


  1. What is culture? Choose the four factors which you think are the most

important in creating a culture from the list given below. Give your


climate institutions ideas and beliefs cuisine geography

ceremonies and festivals historical events arts religion

social customs and traditions architecture language

  1. Do you think cultures are becoming more alike? Is this a good thing? Give

your reasons. Think about:

  1. improved communications

  2. cheap foreign travel

  3. global business

  4. trading groups (such as the EU)

  1. How important are the following things when doing business in your

country? Are they: a) important b) not important c) best avoided?

  1. exchanging business cards 7. being formal or informal

  2. shaking hands 8. punctuality

  3. kissing 9. humour

  4. using first names 10. giving presents

  5. small talk before meetings 11. being direct

  6. accepting interruption

Adjectives of nationality

  1. To talk about the inhabitants of a country collectively, we use a noun

which is the same as the adjective of nationality.

Example: Private space for the Japanese is virtually non-existent.

  1. To talk about individual inhabitants, we may:

- use the adjective of nationality.

Example: a Japanese, an American, two Canadians

- add man/woman to the adjective.

Example: a Frenchwoman, two Irishmen

- use a different word.

Example: a Pole, a Spaniard, some Finns

  1. To talk about a language, we use the same form as the adjective.

Example: In Holland most people speak Dutch, English and German.

I. Match the words from the three columns below to make sentences.

Transform the names of the countries into adjectives.

Example: IBM is an American computer company.
Ferrari France furniture retailer

IBM USA newspaper

Philips Britain beer

IKEA Russia car manufacturer

BBC 1 Sweden television channel

MK Holland electronics company

Chanel Italy computer company

Carlsberg China perfumery and clothing company

Toyworld Germany toy manufacturing firm

I. Complete the sentences with the words given in the list:

Skill communication recipient effort cultural awareness

personality trait adaptability flexibility response environment

  1. An ability to do some work expertly and well is called ........ .

  2. The answer or reaction of a person to something you say or do is a ........ .

  3. A person who receives information is called a ........ .

  4. A ........ is a distinguishing quality or characteristic of a person.

  5. Knowledge of customs and traditions of a country or part of the world is

called ........ .

  1. ........ is the act of giving and receiving information through talk or messages.

  2. An ........ is the use of strength and energy in order to achieve something.

  3. An easy change to suit new conditions of life and work is called ........ .

  4. The power of making oneself suitable for a new use, need or situation is

........ .

  1. ........ is surrounding atmosphere, conditions and influences.

  1. Match the verbs and verb phrases in the left-hand column with the nouns

from the right-hand column. Make as many combinations as you can.
make skills

deal with an issue

approach a custom

ignore an effort

demonstrate flexibility

be aware of behaviour

adapt environment
III. Marketing Director of the Centre for International Briefing talks about

courses which prepare people to do business internationally. Complete the

extract from the interview with some nouns from tasks I and II.

- How do you prepare people to do business internationally?

- This really depends on the task they are undertaking on behalf of their company. We can provide people with a programme covering such issues as ....1… and practical advice for living overseas. We teach ....2… whether that’s by telephone, by e-mail or by the written word. The words that you choose have a different effect on the ....3… depending on the culture you are conversing with. Another important area is the host language. It is usually expected that people will male some ....4… to learn the language of the culture they are dealing with, particularly in a social ....5… .

- Are there certain ....6… for doing business internationally, which can be applied in any culture?

- I think rather than that there are some strong ....7… that people who are successful in international business demonstrate. For example, ....8… and ...9… would be required, the ability to observe, participate in something and adapt your set of skills and knowledge. Anybody who approaches cultural issues with a negative attitude will get a negative ...10… from the people they are doing business with.

  1. Translate the completed extract from the interview in task III into


  1. Complete the short texts about the rules of gift-giving in different



Unlike the UK, gift-giving is very important in Japan and it usually (происходит) at the end of a visit. Pens are a good idea or something (не доступное) in Japan. If you give flowers, (избегайте) giving four or none flowers as these are (несчастливые) numbers. In Japan, you should give a present using both hands.

The people of this nationality will probably (откажутся от вашего подарка) several times, but it is (вежливо) to continue (предлагать) it to them. Do not give clocks to them as the (китайское) word for ‘clock’ is similar to the word for ‘death’.

(Ближний Восток)

Give gifts (самого высокого качества) made of leather, silver or crystal. Remember (избегать) alcohol because of religious restrictions and leather from pigs as this animal (считается) dirty here.

(Южная Америка)

Here gift-giving is(менее формально). However, it is an important (часть культуры). Do not give leather, as many of the world’s best leather products come from this part of the world.
(Австралия, Канада), USA and (Европа)

Gift-giving in these countries is informal and (не всегда ожидается). However, it is good to bring some flowers, chocolates or wine when visiting their house. In some (европейских) countries, you shouldn’t give red flowers as they (ассоциируются) with romance.
VI. Answer the questions using the information from task V.

  1. What gift should you avoid giving to the Japanese? How should you give a

present in Japan?

  1. Should we stop offering the present to Chinese people if they refuse taking

it? What object will remind Chinese people of the word death?

  1. What quality gifts should be given to people living in the Middle East?

  2. Why is it better to avoid leather when giving gifts in South America?

  3. What can we give to the host when visiting his/her house in the US, Canada

or in a European country?

Advice, obligation, necessity

  1. Advice

  • We can use should or shouldn’t to give or ask for advice.

Example. You should learn a song to sing before going to Korea.

  • For strong advice we can use must or mustn’t.

Example. You mustn’t refuse an invitation to dinner in Italy. It may cause


  1. Obligation/Necessity

  • We often use must when the obligation comes from the person

speaking or writing.

Example. We must buy a gift for our visitor.

  • We use mustn’t to say that something is not allowed.

Example. You mustn’t use a mobile phone in an aeroplane.

  • We often use have to to show that the obligation comes from another person or institution, not the speaker.

Example. You have to get a visa to enter the country. (This is the law.)

  1. Lack of obligation/Lack of necessity

  • don’t have to and mustn’t are very different.

don’t have to = it is not necessary

I. Choose the most appropriate verb. In some situations both verbs are

possible. Can you say why?

  1. Visitors must/should carry an identity card at all times when travelling.

  2. Passengers mustn’t/don’t have to smoke anywhere on the aircraft.

  3. All personnel should/must wear their badge while in the building.

  4. The visitors don’t have to/mustn’t enter this zone until authorised.

  5. I think you should/must learn how to negotiate in Chinese. It would be a

good skill if you had the time to learn it.

  1. My boss doesn’t have to/shouldn’t travel so much – he is looking ill.

  2. When going to a new country to do business, you should/must do some

research on the etiquette and taboos of the host country.

  1. Monday is a public holiday. I mustn’t/don’t have to work.

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