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LEAD-IN
What do you consider when you plan these things?
a holiday
a special family occasion, for example, a wedding
an ordinary working day
your career
Which of the following do you use to plan your day or week? Which do
you prefer? Why?
desk or pocket diary electronic organizer
ask smb. to remind you memory
notes stuck on board or fridge write on hand
Discuss these statements.
1. Making lists of things to do is a waste of time.
If you make a plan, you should stick to it.
BUILD YOUR VOCABULARY
I. Write the verbs from the list under the correct prefix to make words
connected with change and planning. Some of the verbs can be used with
more than one prefix. Use a dictionary to help you.
| centralize organize train arrange locate structure assess consider define size regulate launch develop |
down- de- re-
Match the given verbs to nouns 1 to 5. Each pair of words describes a way
to plan effectively.
| do collect estimate consider forecast |
1. ........ costs 4. .........information
2. ........ sales 5. ........options
3. ........ research
III. Match the verbs in the left-hand column to the nouns in the right-hand
column. Make as many combinations as you can.
write a deadline
rearrange a schedule
meet a budget
arrange a plan
prepare a meeting
keep within a report
define a goal
implement
develop
IV. Listening
Planning a new office
(Market Leader Pre-Intermediate Unit 8 Recording 8.1)
A Managing Director talks about the planning of a new sales office in the
US. Complete the text with nouns from tasks II and III. Then listen and
check your answers.
Recently we decided to open a new sales office in New York. First I arranged a ____(1) with the finance department to discuss the project. We prepared a ____(2) with details of the various costs involved. Then we collected ____(3) about possible locations for the new office. We considered two ____(4) - one in Greenwich Village and the other near Central Park. After doing some more ____(5), I wrote a ____(6) for the board of directors. Unfortunately, we made a mistake when we estimated the ____(7) as the exchange rate changed, and so we didn’t keep within our ____(8) . We overspent by almost 20 percent. We had to rearrange the ____(9) for moving into the building because the office was not redecorated in time. The board of directors was unhappy because we didn’t meet the ____(10) for opening the office by 15 December. It finally opened in January. However, we forecast ____(11) of at least $500,000 in the first year.
V. Match the list of objectives 1-6 with the plans to achieve them a-f.
| Objectives | Plans |
| Recruit a new Chief Accountant Increase the number of staff who speak English Export to more countries Reduce costs Thank the sales manager (he is retiring) Welcome the visitors from the US | Increase salaries by only two percent this year Collect money for a gift Introduce language training courses for employees Arrange visits to local tourist attractions Set up five overseas offices Advertise in the newspapers |
VI. Complete this text with the correct alternatives.
Planning: when all goes right
I work for a US clothes store chain. Last year I was responsible for opening a chain of new shops in Europe. I was very nervous, but I followed the rules: I prepared the …1…, I fixed a …2… for opening dates of stores and I made some sales …3… .
Everything went perfectly. We ran a very good advertising …4… . The shops were really …5… and the stocks of clothes were all in place on the opening day of each store. We …6… our sales targets. In fact, sales were 12% …7… the forecast I had made. My next forecast? I’m going to be promoted!
a. account b. budget c. receipts
a. scene b. routine c. schedule
a. forecasts b. predictions c. projects
a. programme b. campaign c. activity
a. in time b. in bad time c. after time
a. went b. arrived c. met
a. top b. over c. more
VII. Choose one of the following events and tell your partner how you will
plan it. Use some of the vocabulary from the exercises above.
A training weekend for your department.
A party to celebrate your company’s 100th anniversary.
An event to relaunch a singer’s career.
VIII. Translate into English:
Чтобы планировать распорядок дня, деловому человеку нужно иметь
ежедневник или органайзер.
В понедельник у меня назначена встреча с клиентом. Мы должны
определить цели рекламной кампании и средства, позволяющие их
достичь.
Мы изучили Ваше деловое предложение. Проект совместной
деятельности будет обсужден на заседании Совета директоров.
Необходимо рассмотреть возможность перемещения головного офиса в
деловой центр города.
Высокая степень инфляции является одной из причин краткосрочного
планирования в развитии промышленности.
Чтобы осуществить планы компании, следует оставаться в рамках
бюджета.
Как Вы оцениваете деятельность PR-службы нашей фирмы?
Наша цель - привлечь интерес к продукции предприятия за рубежом и
выйти на международный рынок.
Вам следовало предвидеть изменение курса обмена, когда финансовый
отдел составлял смету расходов.
Cрок представления отчета - 25 декабря.
GRAMMAR REVIEW 1
Talking about future plans
We can use the verbs plan, hope, expect, would like and want to talk about future plans.
Examples. The company is hoping to solve this problem.
Russia would like to attract more foreign investors.
We use going to to talk about more definite plans.
Example. We are going to relaunch the product next month.
We can use the present continuous to talk about definite plans and
arrangements.
Example. We’re meeting next Friday at 3 p.m.
I. The Managing Director of a Hong Kong-based hotel group is talking to his managers about the group’s future plans. Underline the plans that he mentions.
Well, I think you all know by now that we’re hoping to expand in China and we’re going to move our head office from Hong Kong to Shanghai. We’re planning to manage an executive complex in Dalian and we’re also hoping to open a 240-room hotel next year. We’re expecting to make a profit within 5 years although we’d like to become profitable a bit earlier if possible. Within 10 years we want to become the major international hotel group in Southeast Asia.
II. A salesperson is talking about the end-of-year bonus. Complete the
conversation with hope, plan, expect in the necessary form.
I … to get a bonus at the end of this year, but I haven’t met all my sales targets, so I’m a little worried. My colleague June has met all her targets and she … to get a good bonus. She … to go on an expensive holiday abroad and has got lots of travel brochures.
Tell each other about your plans and expectations for 1 to 6 below.
Example: - What are you going to do after this lesson?
I’m hoping to … What about you?
Oh, I’m planning to …
after this lesson
in the near future
this weekend
on your next holiday
READING
Text 1
I. Before reading, discuss the following questions.
Why is planning important?
What things should we take into account when planning?
II. Read the text and compare your answers to the information given in it.
Planning
Planning is an organizational process of creating a plan. As such, it is a fundamental property of intelligent behaviour.
A plan is an arrangement for doing and/or using something in order to achieve a goal. A goal is the most important thing in planning. We can prepare a short- or a long-term plan depending on the activities. A plan is the most important document and a key to growth. It should present a realistic view of the expectations.
It is important to prepare a plan keeping in view the necessities of the enterprise. That helps management to clarify and research their business’s or project’s development and prospects.
Planning can play a vital role in helping to avoid mistakes or recognize hidden opportunities. The planning process enables management to understand more clearly what they want to achieve, and how and when they can do it.
A well-prepared business plan demonstrates that the managers know the business and that they have thought it over in terms of products, management, finances and, most importantly, market and competition.
Planning is not done off-hand. Any plan should be prepared after careful and extensive research. Besides desktop research, you have to communicate with the customers and find out their needs and demands. While planning, these demands should be taken into account. When the necessary information is collected, you have to consider options. Then next step is to estimate costs and to develop the budget. Objectives and deadlines should be set, managers responsible for gaining the objectives should be appointed.
When the situation changes, and sometimes not for the better, it’s important to stand back, reassess the situation and redefine the goal. It might even mean changing one’s end goal, but always knowing exactly what you want to achieve
is the important thing.
A plan will not solve all our problems. However, it is one of the components of success.
Keys to successful planning
Have a clear idea about your business goal.
Choose the structure for your business carefully. It will lead you logically through all the activities.
Remember customer needs.
Identify the tasks that are necessary.
Set realistic deadlines.
Provide time and money for the planning process.
Focus on results at the end of every stage of the process. Be ready to reconsider your plans according to the situation.
III. Answer the questions.
What is a plan?
What is the most important thing in planning?
How can the planning process help the management?
What does a well-prepared plan demonstrate?
What should be done before preparing a plan?
What factors should be taken into account while planning?
What are the secrets of good planning?
IV. Render the text in English.
LISTENING
Meetings: Interrupting and Clarifying
(Market Leader Pre-Intermediate Unit 7 Recording 8.5)
Listen to a meeting in which members of a planning group discuss relocating their head office. In which order are these points mentioned?
the cost of moving
when to move
the advantage of using a specialised firm
whether to use their own transport department
how to communicate with staff
which transport company to use
Look at the extracts from the planning meeting in task I. Decide whether
each expression in bold is a) interrupting or b) clarifying.
B I think July would be the best time. It’s very quiet then, isn’t it?
A You mean, we don’t do too much business then?
C Could I just say something?
C In my opinion, we should do it department by department.
B How do you mean exactly?
B We’ve contacted two companies, National Transport and Fox Removals.
A Sorry, could I just comment on that, Mark?
B You know, there’s another possibility. We could get our own people to do
the moving.
A What? You think our transport department could do the job?
III. Role-play this situation.
The head of your department is leaving the company in a month’s time. Your department plans a farewell party. Discuss these questions with other members of the department using the phrases of interrupting and clarifying given below.
When and where will the party be? At work, in a restaurant or at another
location?
How much should each member of staff contribute towards the cost of the
party?
What sort of gift should you get? Who will present it?
Will there be a speech? If so, who will make it? Should it be serious or
humorous? How long will it be?
What kind of entertainment will you have at the party?
What else do you need to plan?
Useful language
| Interrupting Could I say something? Could I just comment on that? Hold on a minute. Sorry to interrupt but ... | Clarifying How do you mean exactly? What exactly do you mean by ...? Are you saying ...? So what you are saying is that ... |
CASE STUDY
The Voice of Business
Background
European Business Associates (EBA) is a media company which makes radio and television programmes for broadcasting organisations all over the world. They have won a contract to produce a 30-minute radio programme aimed at working people. It will be broadcast throughout Europe, in English, at 7.00 a.m. three times a week.
Planning
EBA is about to plan its first programme. Recently it sent questionnaires to businesspeople asking them what they would like in it. People were asked whether they thought topics were a) very interesting, b) quite interesting or c) not interesting. The results are given below.
Interest in possible topics for the radio programme
| Topics | Very interesting | Quite interesting | Not interesting |
| Company profiles Profiles of businesspeople Interviews with businesspeople Business update The future of business Investment advice (stock market tips) Book reviews Economic reports on countries Advice on personal finance Job vacancies Traffic and weather reports | 66% 45% 61% 72% 25% 36% 25% 24% 68% 70% 52% | 15% 12% 22% 19% 18% 28% 32% 35% 11% 18% 35% | 19% 43% 17% 9% 57% 36% 43% 41% 21% 12% 13% |
In addition to using questionnaires, EBA held focus groups in a number of
European countries. These were some of the most common opinions.
‘I want to know what the important news stories will be for that day. You know,
what companies are publishing their annual results, that sort of thing. Up-to-
date news on what’s going on in business.’
‘You only need one person to present the programme. Male or female, it doesn’t
matter. But they should be an experienced business journalist.’
‘I’m interested in buying shares. I’d want some good tips. What to buy, what to
sell - that’d be really interesting.’
‘It would be great if you could give us weather and traffic reports. I’m always
getting stuck in a traffic jam.’
Now listen to some other common opinions which were recorded at the
focus groups. Make notes.
(Market Leader Pre-Intermediate Unit 8 Recording 8.6)
Task
Work in groups. You are members of the EBA planning team. You must plan the first programme. Use the key questions below to help you.
Discuss the key questions.
Then discuss any other ideas that you have.
Agree on a final plan for the first programme.
Key questions:
What will be the main components of the programme?
How long will each component be?
What will be the order of the items?
Who should present the programme?
Should there be one or two presenters? male or female? young or old?
Should there be live interviews with business personalities?
Writing
As the producer of the new EBA business news programme, write a letter to a famous businessperson asking him or her for an interview. At the start of the letter you should introduce yourself and give brief details of the programme and its aims. Use the Writing File.
Dear ...
I am writing to you as the producer of the exciting new EBA business news programme. ...
1 ... 6 7 8 9 10 11 12 13 14